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A Rational Explanation for Apple’s Irrational behavior

September 18, 2012 1 comment

Fear is directly proportional to the size of the coward.

Xenocrates

Are you frightened by crawling creatures? Does the sudden sight of a scurrying mouse startle you? Does the wayward flight of a random cockroach make you duck? Would the sight of a black spider resting on the wall across the room fill you with terror just after you turn on the light in your bedroom? If so, have you ever asked yourself why? Why would you, a human, the most fearsome animal on the planet be terrified of such tiny crawling creatures? Curiously, the same behavior exists in giants of religion (Christianity fears Atheism) politics (GOP vs. Democrats) and even technology (Apple Inc. vs Samsung et al). Why do giants fear dwarves? This post explores the psychology of giants like Apple Inc. Apple fan boys won’t be amused.

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■ Special Thanks to Stewart Panton (Twitter: @Stewpert) and Alex Albert Sim (Twitter: @bertzzie) for contributions to this article.
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